Is “Think Pink” really making enough of a difference?

By getting involved, every man can save a life

October is Breast Cancer Awareness Month and I am asked to Think Pink. But is that really making an impact for the lives of the women who I love? I ask, rather Act Pink. Today. Tomorrow. Why not every day? Beginning right here and right now.

Millions of dollars are spent on Think Pink campaigns, nobly aiming to raise awareness to the incidence and prevention of the world-wide tragedy known as Breast Cancer. Take it up a notch, and question, what direct benefit are your loved ones having from this advertising, today? Breast cancer is the most common female cancer in the world, and incidence rates are accelerating in Asia. In 2018, more than 500,000 women died from breast cancer world-wide. Someone you know, or are close to, has felt the impact of this disease. The tragedy is that many of these women’s lives could have been saved through methods of screening and, very significantly, early diagnosis.

As a husband, as the father of a daughter, as a son, and as the brother of sisters, I am inspired to challenge my fellow men to immediate action, by getting involved. Get involved by alerting the women most dear to you about the significance of breast health education. Don’t just see Pink or think Pink. Act on Pink! Let the message Pink inspire you. Each time you see a pink ribbon, or a pink race car, or pink sports shoes, act on it. Use it as your prompt to reach out and encourage a woman in your life to educate herself by taking an active role in her own breast health.

Tell her that it is an absolute truth that 85% of women in Hong Kong who are diagnosed with breast cancer have NO family history.

Clearly a lightning bolt out of the blue when women are told they have cancer, and often they are at a late stage when notified. Let her know that when it is caught at an early stage, there is between a 93 – 100 % survival rate, vs less than a 30% chance when not detected until late stage.

A monthly self-breast inspection increases awareness and helps her understand the normal look and feel of her breasts, so that any changes can be promptly reported to and discussed with her doctor. Further, offer the encouragement that when breast cancer is found early, there are more treatment options available and a much greater chance for survival.

Connect the pink link for change. Accentuate that she passes it on to her mother, her sisters, her aunties, her friends….! Let her know that you care, throughout October….and beyond.

Begin now!




Empowering women with early detection